Why a good copywriter is important for your business, Part XXXVI:
Our fiber line is ready for service. We have two options for service providers at our location. As I can write off the cost as a business expense, I will order either 50- or 100Mbit service, at a cost of $99 or $199 a month. That’s a $1,200-$2,400 annual payment I’m willing to drop upfront so I can claim it on this year’s taxes.
Which company did I pick as a provider?
Not the one whose business FAQs read like this:
They may offer super-reliable service and prompt customer support, but I’ll never know. That’s because when I read company copy that wants me to grab a red pen and mark up my screen, it’s a huge turn-off and a major strike against that company’s professional image.
Hire a decent copywriter, folks. That FAQ would have cost you a twentieth of what you lost from just one potential customer. (Bet you dollars to donuts that the kind of person who cheaps out on the copy for their company’s public face to the world has also used the term “grammar Nazi” disparagingly before, or told someone correcting their spelling online that “it’s not a spelling contest LOL.”)