how to story, in sixty seconds.

Yeah, it’s a commercial for a beer, but it’s also a perfect master class in storytelling. Setting, characterization, conflict/motivation, peril, emotional climax, satisfying resolution, denouement. Themes: friendship, loyalty, love. All squeezed into one minute. Not a second is wasted on anything that doesn’t drive the narrative.This is how you do Story.

5 thoughts on “how to story, in sixty seconds.

  1. I’m trying to imagine the disaster zone the barn must look like after 4 massive dray horses kicked the daylights out of it escaping before riding to the rescue.

    That would have woken the dead. BOOM! CRASH! (repeat a few times)

    You can just see the doors hanging from twisted hinges. The blown out panels, splinters…